A new Logo? WHY NOT?!

Hi Hi,

The first miracle of the day is that I am writing this blog while most people living in my time zone are still awake. Usually these things happen at 3am over at Principal Planner. So high five for writing at a decent time! The second miracle is that I am starting to see the light at the end of the tunnel of sleep deprivation! High five on that end too!

Today's topic is about my brand new logo. Some people would say that you should never change your  logo. Be consistent. Something about awareness and retention... blah blah blah. I SAY: people change, businesses evolve and if you feel like you are in a transition... run with it. {another point- I'm not Coca Cola so i really don't think it matters all that much :p}

This is precisely what is happening behind closed doors over here. Although we love our look right now, I feel it is not fully representative of the image we want to portray. If you follow our blogs or know me personally, you are aware by now that Principal Planner's number one approach is playful! After-all, we are in the business of planning parties! Why shouldn't we focus on making the planning process a fun and easy one for our clients?!

Our new logo {being designed by one of our incredibly talented grooms}, is shaping up to be the perfect fit! I can't wait to show you!! (just a few more days until the reveal)

Hope you are somewhere smiling! (the weather is way to nice to have a frown on)

A xo

Principal Planner's newest name tweak!

Hi Hi,

With wedding season around the corner, I really wonder about myself sometimes. At the very moment when things are about to get insane, I decide- how about we:

A: flip our house {seriously do not try this at home!!!!}

B: embark on a series of creatives {ok this is my fav thing.. not gonna lie}

C: change our whole website {the time had really come for it!}

YUP! all of the above and pretty much all with the same deadline. June 1st. Soooo, can we do it? Here's hoping YES. 

I'm not letting any secrets out of the bag just yet, but one thing I will say is that our name -Principal Planner- is getting a little tweak as well. Before I say it, let me explain:

Growing up with a name like Azar has not been easy. Sure if I lived in Iran, it would be common, but here in good old Canada.. not so much. NO ONE says it properly, but over the year's I have learned to  just respond to pretty much anything with an A, R, Z and sometimes even Y in it. When I started my company back in '07, I named it Principal Planner to avoid any confusion. Now that the year's have gone by and peeps are starting to get familiar with us, I've decided, It's time to step out of the shadow and put my name out there for the world to see. So The new Principal Planner will be:

Principal Planner

Azar Jazestani Events

I sit here KNOWING that many of you are reading this at home and pronouncing it wrong!! Oh well.  lol. FYI: Azar means flame in farsi. Well... actually the little sparks that fly out of a fire. ooh la la!
 *Another little tidbit: My father originally wanted to name me Azarakhsh. {seriously-go try pronouncing that one! :S}

A xo

{I guess I should start signing off Azar??? NAH!}

Yo MTL: Can't we all just be friends??

It's me again!

Ok so here's what's up this week.  A few weeks back, for reasons we will keep unsaid, I was feeling a little steam coming out of my ears and pretty sure,  my nose too! Sooo, since i was sitting on the couch at my good friend Elyna Kudish's loft, a sudden thought came to mind. 

 

Image: Google images

We decided to embark on a creative project together. Not for anything, but to prove that we can all just be friends after all. Competition is good until it is no longer healthy. Not every move is about how much money it will bring in or 'up- ing' your competition. Sometimes, we can do things, simply because they are fun!

Don't get me wrong. We're hardly sipping on mojitos over at Principal Planner and Unity Weddings ! (elyna's event planning company). Things are craaaaazy busy, BUT, we couldn't help ourselves.

Monday morning, we'll be shooting an amazing design. A design concept which is simply put, a coming together of two distinctively different signature styles. Two designers, lots of coffee, quite a bit of pasta, some markers, paper and hours later... what did we come up with?? oh... stay tuned.

ps: The freaking amazing and almost happily married Davina + Daniel will be shooting.

I can hardly contain myself!!

A xo