Monday, December 14, 2009

The Holidays are Upon Us!

Hello Everyone!

Just a quick note to wish you and your whole family a happy and safe holiday season.
Principal Planner is thankful for all the amazing clients and vendors who we are blessed to work with!

I extend my families good wishes to you and yours and look forward to hearing everyone's juicy holiday stories once we are back at work in a few weeks. Take it easy, relax and prep yourself for a very exciting 2010 season. To all my brides and grooms, 2010 is your year and will be one for the books!

All the best,

A xo

Tuesday, November 17, 2009

The Principal's Update


All the work at the studio, company branding and new clients have kept us very busy this past little while. We are so thrilled to be working with such amazing clients for our 2010 wedding season! After every contract signing, I always wonder how I get so lucky to meet the coolest couples! Beautiful inside and out, Principal Planner clients always have: the best stories to tell, a great sense of humor and loads in common with ME! I can't tell you how excited I am about these upcoming weddings!! We have lavish affairs for 400+ (Tanya.. ;) ), a perfect wedding of 75, gallery weddings...

We are also in the midst of updating our site with our new logo, pictures and well.. just freshening up! Here's a preview.. :) I'm hoping to have it up by the end of next week.. (fingers crossed)


Friday, November 13, 2009

Natasha and Piragash

This past September we had the pleasure of being a part of Natasha and Piragash's wedding. With Natasha living in Vancouver and Piragash in Seattle, the planning process was really something else! Not only did we fall in love with this amazing couple, but also had the pleasure of meeting some of their family members who we will always remember!

Here's a little sample of what I'm talking about:

At the ceremony, just as the guests were taking their seats, Natasha's father made a point of introducing me to many of his closest friends and family. I was humbled by his words and will cherish them forever. Congratulations to a great couple! Here are a few pictures of the couple courtesy of Debelle Photography.

A xo

Monday, October 19, 2009

Dom And Chi-Minh: The Trailer

Hi everyone,

Last week we had the great pleasure of being a part of Dominique & Chi-Minh's wedding day celebrations. I have a special place in my heart for this couple and I am SURE that we will continue to be the great friends we have become throughout this one year planning adventure! Below you will find a link to youtube that will take you to the trailer of Dom and Chip's big day. I wish nothing but the very best for both Dominique and Chih-Minh! Congratulations to the most adorable couple you will ever meet.

your wedding planner and friend,

Here are some detail shots

Here is the trailer:

* Our studio is home to a few different projects. One of course as you know is the wedding design and planning by moi! ( The other is Monique Simone Photography led by.. none other than Monique herself! ( We are pleased to announce that we are now also offering videography to all of Montreal! The video link is by our studio's new baby: LIFE LINE CINEMA. It is different than your average wedding videography.. which can be a tad tacky. Call us to book your consultation for any of the above mentioned services.

Monday, September 7, 2009


Hi All,

We have been busy getting everything in order for our September/October couples and have been missing in action for a little while. This weekend was a big one for us! First we had the beautiful wedding of Natasha and Piragash at the St-Raphael Golf Course and then we were off to the Marions Nous Wedding Show for two days. Congrats to a beautiful couple with a family I will always remember. xoxo

Thanks for everyone for coming to see us at the show! We are ready and excited for the 2010 season!! Here are some pictures of our set up this year with Monique Simone who we share our office with in Montreal. For all inquiries, please email


Wednesday, July 29, 2009

Viviane & Hai

Hi Everyone,

One of the tough parts of this job is having to wait for pictures to come back from the photographer. It can be quite a bit of a wait and with everyone's busy schedule, you have to move on to the next event and be very patient. I just received a few pics from Viviane and Hai's wedding and I thought I'd share them with you.


Wednesday, July 1, 2009

A Groom's Gift Of Eternal Love

A couple of weeks ago, I had the pleasure of planning a wedding for 250 guests at the Hyatt Regency in downtown Montreal. Friends and family gathered to witness Viviane and Hai's special day and the evening was a great success. During the planning process I received an email from Hai asking me if I could help him surprise Viviane. His idea was to place 999 pink roses in their bridal suite! To offer 999 roses symbolizes eternal love. Due to the fact that the room had to be ready for the bride before she arrived to get into her second of 4 dresses, we had to arrange them to ensure ample space for everyone to get ready. When Viviane walked in and read the note Hai had left her, there wasn't a dry eye in the room.

Congrats Viviane & Hai!
(Wedding Pictures will be posted very soon)


Wednesday, May 6, 2009

Mini BRIDE IDEAS Seminars Arriving at a Studio Near You!

When you get engaged you start getting really excited about every detail of this milestone day that is really going to be all about you! You run out and grab every magazine in the pharmacy, google images until you fall asleep at the computer and start creating these enormous binders that you carry with you to every meeting you go. I love every second of experiencing those things with my clients. There are 22 000 weddings every year in beautiful Montreal and although I don’t have the honor of assisting all of you blushing brides, I’d like to do something to enjoy a bigger piece of this amazing pie so... Mini Seminars are officially born.

We will be holding mini seminar evenings at our brand new studio with themes ranging from The Ultimate Cake Tasting to DIY Floral arrangements that will leave anyone envious of your newly perfected/born talent! (Even if you won’t actually be creating these are a bride this year and everything weddings is fun!!) So Brides, Bridesmaids, Montreal Vendors, if you are interested in our soon to be launched line up of mini seminars, send us an email and we’ll put you on the list! Although we wish our space was enormous, it just isn’t and rather than going out and renting out a big hall, we want to keep these fun nights small and intimate. Tickets will range from 10-30 dollars and will always include some Bubbly & Sweets



Principal Planner Team

Friday, May 1, 2009

Invitation Nightmare!

When you're getting married, one major thing you work on with your designer is the invitations that will be sent to your guests. Obvious. Ok, next, you go over all the wording with your stationary designer. You can choose from an array of pre-written texts, go traditional, modern, draft your own... What you absolutely CANNOT do is write the following at the very bottom of the invite:

Cash Gifts Preferred...

Simply reading those three words as I was typing them made me cringe. Some of you may think, who would do that... Well ladies and gents, my mother has been invited to a wedding this summer and she wanted to show me how pretty the invitation was. As I looked over it, I thought it was very pretty... then the above mentioned nightmare occurred. I could stress the importance of leaving this information out, but I wouldn't know where to stop. So RULE: Don't mention anything about gifts, let alone, cash specific requests.

If you are getting married and would like to receive cash, the best way in my opinion is to spread the word amongst your parents, bridal party and closest family members. We all have microwaves and dishes already and you may really just want cold hard cash, however, remember that gifts should be appreciated not be expected.

*click on the title to be directed to the site where I found this great image as well as more tips on how to get those cash gifts you want. :)


Monday, April 27, 2009

New space!

So we are getting closer to being done our pretty little studio here in Montreal. The picture above was taken by me, but pro pics will be posted as soon we're actually finished with it. So make sure to check back for those as well as our brand new site in just a few weeks!


Thursday, April 23, 2009

Ah Shabby Chic!

What do you think of when you hear the term "Shabby Chic" used to describe design style?

There is no one more fitting to define the style than Shabby Chic queen herself, Rachel Ashwell. She says, and I Quote,"the style suggests things that are inherited rather than store-bought and handcrafted rather than mass-produced. It is also a style that is appreciative of the beauty of process and evolution."

Very well put. So I'm on a mission to create this very welcoming and feminine feel for the new diggs.The last couple of weeks have been fun. Going around Montreal looking for treasures for the new office. Together with my newest office partner, Monique Simone, we've been searching high and low for the perfect pieces to create the perfect shabby chic office. Below is my own Style Board. D-Day is just around the corner!

Thursday, April 16, 2009

Principal Planner's Office Opens Its Doors May 1st!

Principal Planner is happy and proud to announce that they will be moving into a new home in just a couple of weeks. This space will allow us to better serve our clients as well as provide a resource center where brides and grooms alike can get inspired and help plan their wedding in a very unique fashion. We will now have a designated space to bring your style boards alive and allow you to really visualize exactly what your special day will look like. Everything from your flowers to the way the napkins are folded on the tables will be laid out for you to see. Located minutes from downtown, this boutique style space will be the platform to which we create your specialized weddings. We continue to pride ourselves on our policy that each of our clients are as unique to us as their wedding day is to them.

We will be sharing our new inspiring space with high style photographer Monique Simone! Calling all savvy brides, please note that Principal Planner is a small boutique firm and we accept a limited number of weddings per year to ensure the quality of our services. To book your date, please call us for a complimentary consultation today!

Planning your wedding has never been this exciting! Please watch out for photos of the new space in the coming weeks.

Azar xoxo

Tuesday, March 17, 2009

Principal Planner Favorites: Hot Floral Idea

Principal Planner's March Must Have Item.

Calling the edgy bride!

I do a lot of internet browsing, reading, research about the hottest trends even looking back a few years to see what can be brought back to the front line with a new twist. Today I was looking around and came across this great website that specializes in clay florals!! It sounds a bit strange, but if your eyes haven't already been drawn to the playful pics below, you will see how unpredictably gorgeous these arrangements are.

If you are looking for something edgy and different, opt for some clay florals to get your guests guessing and curious to know if they are real, what they're made of and where they can get some for their next affair! Click on the Title of the post to be directed to the website where you can purchase your bouquet, favor details, centerpieces and more!

Thursday, February 26, 2009

NEW Q&A: Please report to the Principal's Office


If you are a bride or know a bride who is on a tight budget and cannot fit a planner into the mix, drop in to the Principal's Office and we'll help you out. Free of charge.

I started this firm to help make a couple's first milestone the perfect affair that they'll remember forever. I understand that your day goes beyond this months trends or last years colors, please feel free to ask us any question you may have and we'll be happy to answer you.

Principal's Office is always open.

Monday, February 23, 2009

Booty Pop For the Perfect Pop!


Never has a product been a better friend to you on your wedding day or any other day for that matter. This product creates the ultimate derriere, and makes for a very sexy silhouette. Now you can walk down the aisle with a Jennifer Lopez! :) Booty Pop Panties are underwear from heaven sent to give every woman the perfect butt. After trying them myself, I find it hard to leave home without them.

This product is taking over Hollywood and was named by famous store Kitson's as Hollywood's hottest trend! Although many people don't know this, the ever so popular Booty Pop Panties were invented in yours truly Montreal! Don't go on another day feeling as though Ms Kardashian is the only one with the perfect booty. Get your own today! for all the press and news about BOOTY POP.

Friday, February 20, 2009

Principal Planner on Facebook!

Hi Everyone,

We are pleased to announce that we may be the last people to have a fan page on facebook, but as they say, better late than never and here we are; late as ever. :)

Come join and become a fan of Principal Planner.

2009 Principal Planner Brides beware, you will see your names in our events lists, but rest assured we did not just invite the world to your big day.

Please follow the link below and become fan today!

Wednesday, February 18, 2009

Principal Planner's favorites

Principal Planner's February Must Have Item.

Anything that has Mr. Colin Cowie's name on it, is a must have for me ladies, but I simply couldn't put this one down. I always go to chapters for a couple of hours on sunday just to relax a little and broswe through the wedding section. Last week I grabbed "Wedding Chic" and fell in love. Explore and get inspired. You may not have a small fortune to spend on your wedding, nor do you need one. Personal style is far more than a a big price tag, so don't let the lush weddings discourage you. Au Contraire! Having a beautiful wedding is about allowing your guests to experience your own personal "favorite things". So grab a notebok and colin's new book and start outlining how you will make your wedding unique to you and yours as Colin's events portray his clients'.

Wedding Chic:

With limitless options, it can be hard for a bride and groom to know where to begin. Comprehensive and clearly organized into chapters covering all of the celebration—from bouquets to cakes and food, invitations to dresses and reception d├ęcor—Colin Cowie Wedding Chic will quickly become the go-to resource for every wedding. From the first task of determining the overall mood you want to capture to the final, last-moment preparations, Colin Cowie provides expert advice, unique ideas, and inspiring photographs of more than 1,001 gorgeous details. Colin Cowie Wedding Chic is the ultimate guide to choosing the elements that will turn a special day into an event to remember forever.

Principal Planner