Monday, August 16, 2010

C+C's simply chic wedding

hi hi,

Claudine and Colin are just amazing. These two are hilarious, down to earth, a ton of fun...the list goes on and on.  Basically, people you just want to hang around all the time! I had the pleasure of working with the duo for the better part of a year and for it to be all done is both weird and a tad sad. :(

These guys were all about the party. Claudine is not into flowers. As a matter of fact she specifically asked that there were NONE at the wedding. If you know me, you know I am OBSESSED with flowers sooo I freaked! In the end, she held a beautiful bouquet and we even had some flowers for the cocktail! lol

The wedding was a huge success and probably one of the funnest crowds I've ever seen. We kept the design, clean, simple and very chic. Here's a peak into the reception.

*Lighting was a huge factor at this shindig. We changed the mood of the room throughout the evening and had a lot of fun with it. The white made the place look like heaven and it was my personal fav!

photo credit:

The photo you see in the middle of the table is an image taken of Colin's parents on their wedding day. We had it doubled on both sides so that Colin and his family could feel both their presence from all around the room. It was beautiful.

A xoxo

Monday, August 9, 2010

Sweet Sara & Mat

hi hi,

Sara and Mat had been together for over a decade when Monsieur finally proposed! These two are so adorable and I was thrilled to be a part of their big day. PS: On the day of the wedding, these two love birds decided to put me on the spot (i died a little). During their thank you speech, they called me onto the dance floor and read out all my information, including my facebook fan page address and twitter handle! so funny/very sweet.
Here are a few pics of their intimate wedding at Version in old Montreal.

Photo credits: Le Love photo

A xoxo

Tuesday, August 3, 2010

A Petite Company Called Petite Fête

Hi hi,

July has been beyond busy. I'm so happy/blessed to be a part of so many amazing weddings and projects, but this next one is very close to my heart. When I was asked to help create this new company, I was thrilled! 

Only a crazy person would take on a project like this one with a deadline that was near impossible, SMACK in the middle of wedding season. Two words: I'm CRAZY! I did what I had to do and along with an amazing team, we pulled off a great photo-shoot for Azadeh Boveiree's new venture, Petite Fête. Petite Fête offers high style childcare for all stylish brides who want to accommodate to their little guests with some serious flare. Not only will they entertain all your petite guests, they will do so with a magazine worthy touch. Website launch coming soon! ALL Toronto peeps, this company is soon hitting a hot 
wedding near you!
Serious shout outs to Stemz for being such amazing floral artists and Rebecca Wood, who not only is photog extraordinaire, but my new bff. It was a real treat working with such talented group.
A xo

Designs by Principal Planner for Petite Fête
Desserts by Sucré for Petite Fête

Tuesday, June 8, 2010

Sweetspot Features Our Dessert Tables!

Hi Hi Everyone,

I didn't know about yesterday's feature, but we have a sweet mention on the very cool website! Hope you all check it out! Here's what the ladies over at Sweetspot had to say about our dessert tables:

Sweet Table Soirée
Who better to create a show stopping dessert table than a wedding planner? Marshmallow dips, chocolate covered green apples and macaroons make the perfect place settings.
Sucré Desserts by Principal Planner; 229 2nd Ave., Verdun; 514-884-3418;  

This is a definite must read site. Add it to your daily dose of awesome. These ladies help you scout all the hottest events, best restaurants and places to check out all around canada. 

Thanks again for featuring our Sucré Desserts! 
* For info on Sucré bookings for your next event, call me! (514.884.3418)
xoxo A

Monday, May 17, 2010

La Belle Bride Feature!

Hi Hi,

I'm super excited that today we have been featured on La Belle Bride! The hot blog has so many nice things to say about us... Im fully blushing. :) Working with Celia & Etienne was a dream. The 2009 couple who's wedding is on the blog today is a reminder of why I love what I do. There aren't too many jobs out there that allow you to meet and work with people who you can call your friends even after the big day has passed! I wanted to take a minute to thank Chantale over at La Belle Bride for posting this wedding and to Celia and Etienne for letting Principal Planner take part in such a beautiful wedding.  Check out Chantale's Blog and be sure to mark it down as one of your daily doses of wedding inspiration!

So blessed.

xo A

Tuesday, May 11, 2010

A Sweet Tasting

Hello everyone!

As you now know, we recently started offering stylish dessert tables and the word is definitely on the street! Last week we began doing tastings for our new Sucré Tables and I thought I'd share a few pics with you guys. I am soooo excited to show you all the great concepts we are designing for our clients! Call us to book your tasting. If you are looking to impress your guests, look no further. Our tables are fresh, fun and ready to go!

(Our tastings are a sampler of the many things we can offer. The sky is the limit and we are always looking to reach for it!)
xoxo A

Monday, April 5, 2010

Sucré Dessert Tables Designed by Principal Planner

Hi Hi,

We have designed an exclusive line of desserts with our friends over at Dolci Piu for all you Montrealers who are looking for something different. The recent trends in Dessert Styling have hit events everywhere and Montreal seems to have been left in the wind...SO... I decided it was time to offer a service that was both visually appealing and tasty! We will be offering adorable bit sized cake pops, candy apples, specialty candies, macarons, cupcakes, mousses, truffles... SO MUCH! (FYI: I'm gonna need to hit the gym ASAP!)

The best part of the whole deal is that you can ACTUALLY afford it! We didnt't want to simply do a glamorous photoshoot with the most expensive vendors around. We appreciate and adore our local sweets artists, however, we also understand that most specialized vendors cannot handle supplying the quantities needed for such a service... at a rate that would please both the vendor and the client. We needed a one stop shop that could work with realistic budgets and who's desserts were so tasty that I now need Jenny Craig!  

Call us for more information on prices (514.884.3418 or email at :
Visit our Site for more pictures of our Sucré Dessert Tables!

 Principal Planner clients are offered free Dessert Table Styling as part of their packages (Unfortunately, we do not offer Kosher Desserts at this time)

Contributors: Designer- Principal Planner, Stationary-Chandelier Blanc, Desserts- Dolci Piu, Flowers-Lotus Designs, Photo credits-Monique Simone Photography

Tuesday, March 30, 2010

Helloooo Bride Scouts!

Hi Hi,

It is official! There's a new blog on the block and it goes by the name Bride Scouts. As mentioned in my last couple of posts ;), I have ventured into project number 1 million and will now be writing daily posts about Canadian Weddings. We'll be featuring some of Canada's best vendors and stylish weddings as well as providing brides with inspirations to use for their own weddings.

We have been live since yesterday, and we're overwhelmed with the love that we have received through comments and emails! We've gotten compliments from some of the best in the business and the feature submissions have been flying in like crazy! 

Here are the bride scouts! Monique ( and myself! Let's not forget Samantha who has been helping us and is our resident Love Stories Scout. :)

I wanted to take a moment and say thank you to everyone who has been supportive of this project and to the amazing vendors who have shown such immense interest. We are working hard to create a platform you will grow to be proud of in your home towns across the country.

please visit our site and subscribe today! :)

I heart you all.

xoxo A

Sunday, March 21, 2010

So what.. Who cares!

Hi Hi,

As you may have recently read, I have joined forces with Miss Monique Simone for a fun project. We will be writing a daily blog for all you wedding intrigued peeps and look forward to hearing what you think of it. That project launches March 29th.

The Principal Planner blog is a place where I will post new weddings and event pics as they come in. So if you'd like to follow our most recent weddings, you'll find them here as of May 2010 when we officially kick off Weddings'10!

For anyone who is out there. You may have just stumbled upon my site, you may be a client, a friend, a fan.. whoever... thanks for visiting. Why do I have a blog? real simple: Sometimes I have something to say to the world. Most times wedding related, sometimes completely random.

Recently I came across a post that caught my attention so I thought i'd write a little somethin somethin. It was about blogging. The message was loud and clear. Basically, Publish or Perish. Here's my response to that:

Focus your blog posts on positive and interesting reads/finds/original ideas. It is not necessary to write every day nor is it possible for most busy people. If you are sitting at your desk and writing away daily... you either blog as a full-time job, just have a whole lot to say or you are simply posting for the sake of a new post + blog activity.

My take is:
Write when you feel inspired and never because its a must. All these fun internet toys (blogs, facebook, twitter..) weren't created to impose a million rules upon its users, but rather allow us all to connect, speak out and have fun. Don't take everything too seriously. Do what you love, say what you want and you will succeed.

xoxo A

cute image taken from:

Monday, March 8, 2010

Bride Scouts- A New Canadian Wedding Blog

Hi Everyone!

As a wedding Planner in Canada, I literally live and breathe all things wedding. I meet with many different couples, vendors and colleagues who are equally in love with this whole world. One thing that I have found is that Canada is lacking in power when it comes to online and off-line wedding inspiration. Our friends in the USA have an overwhelming number of wedding blogs, websites and talent, that it makes you think... Does Canada have just as much talent or is it a must to go south of the border to find the best. Well, I know for a fact that we are equally talented, innovative and hungry. Our artists, photographers, videographers, designers and bridal couturiers are simply lacking in one department...THE PLATFORMS to showcase all their immense talent. Where there are countless magazines and blogs in the US, Canada only has a handful.

We at Principal Planner, along with our good friend Monique (Monique Simone Photography) have decided to jump on board with the few and create an amazing blog where Canadian vendors can show off their craft and Canadian Brides can explore what their country has to offer them. We will also be showcasing a few amazing finds from around the world, but the majority of our content will be MADE IN CANADA ;)

The Blog is called Bride Scouts and we are tagging it 'The Trendsetting Bridal Manifesto for the Wedding Obsessed'. We are addicted to what we see right here in Canada on a day to day and we hope you'll tune in and pick up our addiction. The blog will be up and running March 27th.

xoxo -A

Tuesday, February 9, 2010


Hi everyone!

Sorry for being MIA these last couple of months. Truth be told, we are working on some amazing events, new business ventures and a definite treat for all Canadian Wedding lovers! The secret comes out in March and the rest of the fun stuff will follow.